Bio, Contact & Awards

I have 20+ years of experience as a Creative Director & Senior Art Director, working across iconic brands for both big & small agencies.

I’m constantly seeking out new ideas, technology, techniques & mediums to create work that’s as fresh as the breath of a newborn baby lamb that has been chewing breath mints.

My JOURNEY…

As a kid, I dreamt of becoming a Top Gun pilot, but after realising Tom Cruise was a bit of a dick and that my rendition of ‘Lost that Loving Feeling’ was pants, I began studying Communication Design and majored in Advertising and Graphic Design. I gravitated towards advertising like a moth to a flame.

After cutting my teeth in smaller agencies, I joined DDB Melbourne in 2009 where I worked on Coles, Sensis, Origin Energy and Don Smallgoods.

In 2011 I was poached by M&C Saatchi Sydney and became the creative lead on Pizza Hut. I also worked on other clients such as Optus, Commonwealth Bank, Pepsi Max, Steggles, Woolworths, Dick Smith and Freedom Furniture.

In May 2014, I honoured the time-old Australian tradition of moving to London and began working as an Associate Creative Director at Iris Worldwide; working on Shell, Samsung Global, MINI, Barclaycard, PZ Cussons and Philips. I worked in London for over 10 years and I even became British.

I'm currently the Creative Director at Accenture Song (Spark 44), working on Jaguar Land Rover in the London office. I’m the CD of the UK & Overseas markets. How best to describe the Overseas region? Well, it’s all the markets that are not the UK, North America or China, basically the rest of the world.

I still aim to be a maverick of advertising and to create work that gets noticed by the media and punters alike. I’m vehemently passionate about my craft and strive to make each project better than the last.

Core Expertise

• Creative Mentor

• Craft based Art Director

• Oversee and responsible for the entire creative process from ideation to production and delivery

• Expert in Adobe Creative Suite & Figma

• AI Native

• Passionate about film craft and printing techniques

• Currently managing a team of 15 multi-disciplinary creatives in the Accenture Song UK HQ and another 20 creative people across the rest of the world