Hi, I’m Pete, a Creative Director.
A Marketing, Brand & Strategy Leader
…with a Creative Edge.
My Profile
Senior Marketing and Brand Leader with 20 plus years’ experience partnering with global brands to drive growth, engagement and commercial impact through integrated marketing, content and communications.
My background as a Creative Director gives me a rare combination of strategic marketing thinking and executional excellence, with both client and agency experience (creative and advertising). I specialise in translating business objectives into customer-first marketing strategies that perform across brand, digital, social, content, CRM and paid media.
Experienced working directly with CMOs, Marketing Directors and senior stakeholders across multiple global markets, building trusted relationships and leading cross-functional teams to deliver measurable results.
Core Expertise
Global & Local Marketing Strategy (Commercial & Performance-Led)
Brand, Communications & Thought Leadership
Creative, Content & 360° Integrated Campaigns
Customer & Audience Insight-Driven Marketing
Go-to-Market Strategy & Product Launches
Cross-Functional, Stakeholder & C-Suite Leadership
Team Leadership & Talent Development
Say hi!
peter.sanna@gmail.com
You can also find me on social media:
Some awards…
2025 DMA Gold - Best use of Mail - Land Rover Defender, The Journey Unfolds DM UK
2025 DMA Silver - Customer Journey - Land Rover Defender, The Journey Unfolds DM UK
2025 DMA Shortlist - Automotive - Land Rover Defender, The Journey Unfolds DM UK
2025 4 out of 5 Stars Dave Reviews - Range Rover Evoque, Shaped by the City, Seoul
2019 One Show Bronze - Social & Influencer - Sane, Your Depression Doesn't Want You To Talk
2019 D&AD 2019 - Shortlist - Sound Design & Use of Music - Sane, Your Depression Doesn't Want You To Talk
2019 Creative Circle Bronze 2019 - Best Use of Social - Sane, Your Depression Doesn't Want You To Talk
2019 Creativepool Bronze & People's Choice - Social - Sane, Your Depression Doesn't Want You To Talk
2018 APA Collection Winner - Sane, Your Depression Doesn't Want You To Talk
2019 British Arrows Shortlist 2019 - Director and Sound - Sane, Your Depression Doesn't Want You To Talk
2018 LIA Awards Finalist - Music & Sound Design - Sane, Your Depression Doesn't Want You To Talk
2019 Good Awards - Shortlist - Best use of Digital & Social Media - Sane, Your Depression Doesn't Want You To Talk
2019 Design Week Awards 2019 - Shortlisted - Print Communications - Sane, Xmas Wrapping Paper
2018 Shots : Best of 2018 - Sane, Your Depression Doesn't Want You To Talk
2018 Hot Shot of the Month on Shots.net - Sane, Your Depression Doesn't Want You To Talk
2018 Pick of the Day on Dave Reviews - Sane, Your Depression Doesn't Want You To Talk
2016 The Drum DADI Awards Shortlist - Best Automotive Website, App & Campaign, Best Sports Website, App & Campaign - Scuderia Ferrari Uncovered
2016 The Drum Mobile Marketing Awards Winner - Best Mobile Optimised Website - Scuderia Ferrari Uncovered
2016 The Drum Mobile Marketing Awards Commendation - Best Travel, Entertainment & Sports Mobile Website - Scuderia Ferrari Uncovered
2015 European Excellence Awards Winner - Staying Ahead Series
2015 FWA's Website of the Day & Mobile Experience of the Day - Scuderia Ferrari Uncovered
2015 The Drum, Social Buzz Award Winner - Shell Lego
2012 ADMA Silver - Effectiveness - Woolworths Supermarkets