Jaguar Land Rover, Leading Market Change (Copy)

I'm currently the Creative Director at Accenture Song / Spark 44, working on Jaguar Land Rover. I’m the CD of the Overseas markets. Basically, all the markets that are not the UK, North America or China, ARE what I LOOK AFTER.

Jaguar Japan, Kei Nishikori - Performance Counts

Bold leaps are nothing new for Jaguar. They're in our DNA. They inspired us to create vehicles on the cutting edge of design. As well as being synonymous with performance.

The same is true for Kei Nishikori.

Kei Nishikori is a professional tennis player and only the second Japanese player to be ranked in the top 5.

We told Kei's story through the lens of Jaguar, inspiring fans and followers to take their own bold leap.

Range Rover, Lead by Example

The new global positioning for Range Rover is 'Lead by Example'.

To launch this strategy in Japan, we created a content series that ran across digital and social, featuring two inspirational leaders in their own right.

Lisa Yamai, the President of Snow Peak, Japan (Snow Peak is the luxury Japanese North Face), is an innovator in the design and fashion industry. She is renowned for her devotion to using fully sustainable materials when creating luxury products.

Oki Sato is a Japanese architect and designer. Sato gained global recognition after designing the Tokyo 2020 Olympic torch.

The films received over 2 million views on YouTube in their first week.