Pizza Hut, Dance Monkey Boy

Pizza Hut, Dance Monkey Boy

TV, social, DIGITAL, Experiential

Young Australian lads love a sticky BBQ rib. This was a new and unique product for Pizza Hut, so we need something that tapped into this youth culture of slightly self-deprecating, tearing strips off your best mate kind of humour.

We created an integrated campaign to show the lengths one young lad would go to get just one taste of these delicious sticky BBQ ribs.

We also tickled a few ribs along the way.

Social

Pizza Hut partnered with Universal Pictures to promote their new sticky BBQ ribs and the latest Bourne film, The Bourne Legacy. We engaged their Facebook fans and challenge them to share their stickiest situations or re-enact one of Jason Bourne's.

We invited fans to vote on their favourite entry for daily prizes and the winner took home a share of $10,000 in a massive ambient event. The campaign drove huge traffic to Pizza Hut’s Facebook page and grew the fan base by over 100,000.