Pizza Hut, Delivery Run

Pizza Hut, Delivery Run

TV, DIGITAL, RADIO

At M&C Saatchi Sydney I was the creative lead on Pizza Hut, responsible for managing creative teams, leading digital strategy, concepts and overseeing campaigns from idea to production.

Unlike its UK counterpart, Australia Pizza Hut has got rid of its dine-in restaurants. They now only deliver, and the Pizza Delivery boy is an icon of their brand.

For the month of December 2013, Pizza partnered with Sony Playstation in a promotion to give away one PS4 every hour for the entire month.

We worked closely with both Sony and Pizza Hut marketing teams to produce an integrated campaign that everyone involved was very proud of.

It also led to a record number of pizza sales for the month!