This is Golf TV, Pitch Win

This is Golf TV, Pitch Win

TV, SOCIAL, DIGITAL

I was quite surprised when I was put on a pitch for GolfTV. The last time I had played was in Australia where it was more about the 19th hole than strategising which iron to use on the first fairway.

However, after some solid research, we cracked an idea for the brand, won the pitch and GolfTV's new brand "THIS IS GOLF" was born.

The first Instagram video (with around 70K likes) was when Tiger hit 82 PGA Tour championships, beating Sam Snead the old record holder. I found that Sam had given an interview back in 1991 on a young Tiger Woods, so we created a video featuring his voice over footage of Tiger's championship win in 2019.

The second video was a celebration of Tiger winning the Masters, one of the greatest returns of sport. We brought together footage of the first time he had won it and hugged his (late) father, with this latest time and him hugging his young son. It was a serendipitous moment that was too good not to use.

The last video... well, it's not every day you get to write a script for Tiger Woods, but that's precisely what I got to do.