Land Rover Defender Hardtop. Works wherever you work.

Land Rover Defender Hardtop. Works wherever you work.

OOH, print, social, digital and performance marketing

Defender Hardtop is built specifically for fleet and business customers, catering to professionals across different trades and industries. Defender Hardtop is still as capable as the original Defender but has been modified to cope with the demanding challenges faced in daily work.

Our goal was to show how effortlessly the Defender Hardtop handles traveling to any job site, no matter how tough the journey.

We created a campaign that ran in the UK across OOH, print, social, digital and performance marketing, that brought to life our idea, ‘Works wherever you work’.

The concept was creatively developed and enhanced with a mixture of AI technologies and traditional photography. AI platforms including Nano Banana Pro, Midjourney, Weavy, and Adobe Firefly were used to craft this idea.