Pete Sanna
Creative Director
RRS Editions_3.jpg

Range Rover Sport, Velocity Blue, UK

TV, Cinema, OOH, Print, Digital, Social, and Performance Marketing

Range Rover Sport, Velocity Blue, UK

TV, Cinema, OOH, Print, Digital, Social, Performance Marketing

After two years at Accenture Song on the Jaguar Land Rover account, my role and responsibilities expanded to include the UK market. The UK is the home market and closely overseen by JLR leadership.

I executed and deployed a UK nationwide campaign for Velocity Blue, a Special Edition Range Rover Sport featuring Theo James in a parody of the Gentlemen.

The campaign included TV, Cinema, OOH, Print, Digital, Social, and Performance Marketing, with a media spend of £1.25 million.

The campaign was huge success, generating 4610 leads and 1070 orders, which is over £128 million in revenue.

The Results

  • TV delivered a total of 122 million impact ABC1 Adults 35+

  • Over 33.6 million impacts on OOH

  • 24.3 million impressions on YouTube

  • Cinema delivered a total of 5.019 million impressions

  • 48 million impressions across social

  • 10.7 million impressions on TikTok

  • 1.4 million video completions on META only

  • 4610 leads generated

  • 1070 orders taken

  • Over £128 million in revenue